Why we built Pythago

    We ran Google Ads for our own Shopify stores, and we could never answer the only question that mattered: which of this spend actually made us money?

    Two years ago I was convinced that finding the right products was my main pain point. It wasn't. The real problem was visibility: I could not tell what was working and what was quietly losing money. I ended up buying spreadsheets with aggregated data — expensive, and still hours of manual work every week. It solved the problem partly, and never reliably.

    So I tried the tools on the market. Several of them. They all had the same two issues: the data was incorrect, and getting to a number I trusted still meant a lot of manual work. Some of them are good products for other jobs — they just could not answer "did this ad spend make me money on this product?"

    That is when we re-evaluated what our product and direction should be. Pythago exists to solve that exact pain point, the one a lot of store owners and media buyers have: true profit per product, per campaign, without the spreadsheet work.

    The people behind it

    Koen, co-founder of Pythago

    Koen

    Co-founder · Partnerships (agencies, communities, influencers, coaches)

    Koen runs the product and answers most of the support messages himself. If you email Pythago, there is a good chance he replies.

    support@pythago.io

    Glenn

    Co-founder & CEO · Vision and strategy

    Glenn has built and scaled multiple SaaS companies. He sets the direction for Pythago: what we build, who it is for, and which problems we refuse to solve badly.

    Lyubomir

    Technical co-founder · Data and security

    Lyubomir owns the data pipeline and the platform itself. His job is that every number you see is correct, and that your Google Ads and Shopify data stays safe.

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