Standard Shopping gives you cleaner product-level data than Performance Max — you can see spend and revenue per item. What is still missing is cost.
So a product with a 4.0 ROAS and a 12% margin reads as a success next to a product with a 2.1 ROAS and a 55% margin. The second one is the better product, and the feed cannot tell you that.
Ranked by contribution, not revenue.
Calculated from that product's actual costs, not a blanket target.
Which items to bid up, which to exclude, and which need a price change rather than a bid change.
See how margin moves over time after a price or supplier cost change.
The common finding is a long tail of products that convert acceptably and earn nothing. Excluding them concentrates spend on items that can carry it — which typically improves account-level profit without touching bids at all.
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