A 3.8 Return on Ad Spend can be a great buy or a loss, depending on margin. Pythago puts Profit on Ad Spend next to it, per product, variant and market.
That is the number you need before you push budget. Your biggest win here is knowing which products perform well enough to take more spend — and which ones will quietly eat it.
See which products and variants earn the most per euro of spend, so budget increases go where they compound.
The same product can be a winner in one country and a drain in another. Split budget accordingly instead of scaling a blended average.
Stop working against a single blanket ROAS target that ignores margin differences across the catalogue.
When the owner asks what the spend earned, the answer is a profit figure attached to the work you did.
One store is $59/month — less than an hour of your rate, and it changes what you can prove. If you manage several clients, the agency page covers multi-account setups and the per-store discount.
Connect Shopify and Google Ads in under five minutes. From $59/month, cancel anytime, and no campaign changes without your approval.