Supplier price, inbound shipping, outbound shipping, packaging. Not an estimate — the actual figures for the last 30 days.
Payment processor percentage plus the fixed fee per order. On a €30 product this is often more than people assume.
A 6% return rate on a thin-margin product can erase the margin entirely, because you refund the revenue but rarely recover the cost.
This is where it breaks down manually. Standard Shopping gives it to you. Performance Max does not.
Not one blanket target — each product's own number, from its own margin.
Typically two or three products carrying the account, and a tail of products that convert but contribute nothing.
Pythago does steps 1–5 continuously and flags products below break-even, per campaign and per product.
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