Your ROAS
1.50
Revenue ÷ ad spend
Your POAS
0.97
Gross profit ÷ ad spend
With Pythago's average +0.7 ROAS in month one
2.20 ROAS · 1.43 POAS
On the same €10,000 of monthly ad spend — Pythago gets you there by showing which products, variants and campaigns actually make profit.
Extra gross profit per month with Pythago
€4,550
€7,000 additional revenue, after 35% cost of goods.
Gross profit = Revenue × (1 − COGS %) ROAS = Revenue ÷ Ad spend POAS = Gross profit ÷ Ad spend Projected ROAS = ROAS + 0.70 Extra profit = (Projected ROAS − ROAS) × Ad spend × (1 − COGS %)
The 0.7 uplift is the average first-month ROAS improvement Pythago users see after connecting their store and acting on what Pythago surfaces. It is an average, not a guarantee — results depend on your margins, catalogue and how quickly you act on what you see. VAT is excluded throughout, and gross profit here covers product cost only, not shipping or transaction fees.
Pythago joins your Shopify orders and costs with your Google Ads spend, so you can see profit per product, variant and campaign. Most of the first-month gain comes from Pythago flagging products that never made money — so you can cut that spend and move budget to the ones that do, straight from Pythago.
Connect Shopify and Google Ads in under five minutes. From $59/month, cancel anytime, and no campaign changes without your approval.